Women are negatively influenced by advertisements-
With each individual being subjected to an average of 1000 ads in a fortnight it is not difficult to assume that some of these hard-hitting selling campaigns do have an effect on the emotions or sensibilities of the viewer. Any young teenage girl browsing at a newsagent may well believe that she is completely in charge of her responses and in control of the decisions she will make with regard to a product or magazine. WRONG! Psychologists who have studied the messages sent by advertisements have found that many of the images over time influence the viewer or the reader in a subliminal way. I will now explain how this occurs.
Take our teenage girl “just looking” at the glossy magazines with pictures of perfectly tanned, tuned and sized models showing the latest expensive fashions or visiting the plush holiday resorts. She may not believe she is being manipulated but she is in fact drawn into feeling envious or jealous of the model in some way; and by feeling this she automatically adopts a negative attitude towards herself. What she wants is an instant ‘fix’ to be beautiful and successful- this being judged completely on her appearance and in the same way judges herself to be less than acceptable.
This thought is compounded by our society demanding that women spend a great deal of money on cosmetics, clothes and exercise programmes to keep the body beautiful. “Plain” Janes are often ignored completely- from the school yard when selecting teams to employment opportunities in the workforce- merely because they don’t fit the image! I’d like to suggest to you that this is totally unfair. If a woman is a top ten model with exquisite looks does this mean she is more intelligent than her counterpart?