Once a month I get Road & Track Magazine, which is an automobile magazine that gives reviews and first
looks at cars. Usually there are many advertisements for cars and trucks from different car manufacturers. Last month I was reading the magazine and stumbled across an advertisement for a heavy duty truck made by Chevy. It was an ad that claimed that their Chevy Silverado line of trucks was “the right truck.”

The ad begins with the simple question, “Does you truck offer.” Then it list all the options that the Chevy Silverado can come with, which includes a big block vortec V-8 with the most torque of any gas heavy duty pickup, a duramax diesel with an allision transmission, the most payload of any heavy duty pickup, Quadra steer 4-wheel steering, Onstar, and XM radio. Also it asks if the readers truck comes, “from the family of trucks that offer the most dependable and longest lasting full size pickups on the road with better resale value than Ford or Dodge.” And at the bottom of this page it concludes with the question, “Do you have the right truck?” Whenever the reader flips onto the next page they see a big picture of the Chevy Silverado, with a headline reading, “Silverado. It’s The Right Truck.”