Advertisements are ubiquitous. Whether you’re driving in a car, listening to the radio, watching TV, or walking on the street, the average American will come across over 3,000 advertising messages a day. Each brand, however, competes by using their own techniques and strategies to entice buyers to purchase their product. Whether it is through glamorous locations or people, unimaginable situations, or dream-like affairs each alcohol advertisement competes to be the most desired.